Brand Identity & Stationery
AMCD Rebrand
The studio's own rebrand — practising what I preach, from the monogram right through to the packaging.
Want your business to look as good as it is?
Services provided
- Brand strategy
- Logo & monogram design
- Stationery system
- Digital asset design
- Web direction
The work
The brief
AMCD needed an identity that reflected how the studio actually works: editorial, considered, and confident without being flashy.
It also had to stretch — print, signage, packaging and screen, all looking like the same business.
The approach
We built the identity around an overlapping serif monogram and an ivory and ink palette, then set the type and spacing rules that hold it together.
From there we rolled it out across a full stationery system, packaging, digital assets, and the direction for this website.
The result
The result: one consistent look across everything the studio puts out, from a business card to a website.
